A company is always looking for ways to stand out in the midst of fierce competition. How can this be achieved in a world where everyone is vying for audience attention? The answer may lie in the magic of corporate videos. In this article, we will explore how you can make the most of this powerful marketing tool to promote your business.
The Power of Corporate Videos
Technological evolution has brought us conveniences in our daily lives, from simple payments to professional interactions with people on the other side of the world. Videos have been commonplace for almost a century, starting with the popularization of cinema. Today, in the era of digital transformation, videos have become an essential part of businesses, regardless of their size.
Why are videos so powerful? They transcend geographical barriers, allowing you to showcase your products and services to a global audience. If you find yourself surrounded by videos throughout the day, you're not alone. Videos are on computers, tablets, smartphones, and even on public transportation, hospitals, and banks. They are ubiquitous and irresistible, making them a logical choice for your marketing strategy.
However, many companies still do not fully explore the potential of corporate videos. This is mainly due to a lack of knowledge and information on how to get started. If your company is lagging in this aspect or if you feel lost in the world of videos, don't worry. We will explore best practices for using corporate videos to your advantage.
What Are Corporate Videos?
Before delving into best practices, it's important to understand what corporate videos are. They are not the same as advertisements or institutional videos. Each type of video has a distinct purpose.
Advertisement Videos:
These videos are created to convey direct information about a product or service, highlighting its value and the need for the customer. Ads are usually short, between 15 and 30 seconds, and aim to grab attention immediately.
Institutional Videos:
Institutional videos focus on presenting the company, including its history, market vision, and values. They are a way to build a solid company image and establish an emotional connection with the audience.
Corporate Videos:
Corporate videos primarily feature the promotion of completed projects, demonstrations of service potential, and product presentations. They can be directed at both external and internal audiences, increasing engagement among employees, partners, and stakeholders. Now that we understand what corporate videos are, let's explore how to choose the right style and maximize their impact.
Choosing the Style of Corporate Video
There is no strict rule regarding the style of corporate videos to be adopted. However, creativity plays a crucial role. Here are some guidelines and popular styles to consider:
Direct Creativity:
Strive to be creative and original. Being humorous, blending different visual styles, and conveying a positive message are crucial elements that should always receive special attention in corporate video productions.
Animation Techniques:
Motion graphics is a widely used technique in corporate and institutional videos due to its visually appealing appearance and influence from graphic design. Additionally, other animation techniques such as cut-out animation, whiteboard animation, and 3D animation are also frequently employed. However, remember that the main focus in animation should always be the message. To ensure a strong message, it is essential to write a solid script, plan a storyboard, and ensure that the animation's pace matches the narrative.
Image Capture:
Video production with image capture is a different approach, requiring a team and appropriate filming equipment. When using actors or company collaborators as protagonists, ensure they demonstrate authority on the subject. Image capture can provide a rawer view of your business, creating identification with the audience.
Maximizing the Potential of Corporate Videos
Now that you've chosen the appropriate style for corporate videos, it's time to explore why you should invest in this strategy and how to get started.
Why Invest in Corporate Videos?
As mentioned earlier, corporate videos are a powerful tool to:
Reinforce Authority:
Corporate videos help build authority in your industry by showcasing your knowledge, products, and services convincingly. This builds trust and attracts potential customers.
Attract Customers and Advocates:
Videos can be used at all stages of the sales funnel, from awareness to decision-making. They captivate the audience, explain the benefits, and encourage action, converting leads into customers. Additionally, satisfied customers can become advocates for your brand, expanding your reach.
Share Corporate Culture:
Internal corporate videos are an effective way to share the company's culture with employees, partners, and investors. This aligns the team with the company's vision and values, promoting a cohesive work environment.
How to Get Started?
Now that you understand why you should invest in corporate videos, here are some practical steps to get started:
Strategic Planning:
Before starting production, create a solid strategic plan. Define your goals, target audience, and the message you want to convey. Consider how the video fits into your overall marketing strategy.
Choose the Right Format:
Corporate videos can take various forms, from product presentations to customer testimonials. Choose the format that best suits your goal, varying to maintain audience interest.
Professional Production:
The quality of production is crucial to success. Consider hiring video professionals to ensure high-quality filming and editing. If you choose to produce internally, make sure your team has the skills and appropriate equipment.
Tell a Story:
Storytelling is a powerful technique to engage the audience. Create a compelling narrative that emotionally connects viewers to your brand. Show how your products or services solve problems and improve people's lives.
Leverage the Power of Social Media:
Social media is ideal for sharing corporate videos. Post your videos on YouTube, Facebook, Instagram, and other relevant platforms to reach a wider audience. Use hashtags and promote your videos to increase reach.
Evaluate and Adjust:
After launching your video, track its performance. Analyze metrics such as views, retention rates, and conversions. Use this data to adjust your strategy and enhance your next corporate videos.
Conclusion
Corporate videos are a powerful tool for building a brand, attracting customers, and strengthening a company's authority. With a solid strategic plan and creativity in production, you can create impactful videos that captivate the audience and generate positive results.
Remember that the world of corporate videos is always evolving. Stay tuned to emerging trends, such as interactive videos and virtual reality, to stay ahead of the competition.
Now that you are equipped with solid knowledge about corporate videos, it's time to take action. Start planning, producing, and promoting your videos to take your company to new heights in the audiovisual world.
If you want to further deepen your knowledge of video marketing strategies or need personalized guidance for your company, feel free to contact us. We are here to help you achieve success through corporate videos.