This article explores the numerous benefits of filming events, emphasizing the importance of professional documentation and live streaming to enhance brand visibility and audience engagement.
Organizing a successful event requires careful planning and organization. You have to consider countless details, such as the catering, the number of guests, and the budget.
But that's not all. Just as important as organizing a corporate event is documenting it professionally. Many people will be present, and this is your opportunity to showcase what makes your brand unique.
So, why not start filming your events?
Event Filming provides a unique audiovisual experience that can reach an audience beyond those who attend the celebration in person. This creates a deeper connection.
In 2020 alone, Brazil reached 152 million internet users, according to data from the Brazilian Internet Management Committee. Therefore, investing in a Live Stream is the best choice.
Now, we invite you to read this post to understand the importance of filming your event and discover the advantages of doing so.
The Importance of Filming an Event
Many companies are increasingly investing in video content because they know they need to stay updated and appeal to their audience, who consume more video content than ever before.
By filming an event, your company gains greater visibility and engages people with your business, making them more interested in your services and fostering valuable networking opportunities. This is a strategy rooted in relationship marketing.
Moreover, it attracts potential investors. Filming your company's events can bring these benefits and more.Benefits of Filming Events
Live Streaming
Imagine you want to hold a large event, but your venue isn’t spacious enough to accommodate everyone.
This is where technology comes in handy; you can easily host a Live Stream so everyone can tune in.
This means your event can reach even more people than you initially imagined, generating significant engagement. Isn’t that amazing?!
Content Creation for Social Media
After your event concludes, you can share highlights in the form of videos on your social media.
Post the best moments through photos and videos, create Instagram Stories using a Video for Instagram, show behind-the-scenes footage, and share messages about the gathering.
When you share all these moments with your audience, it builds credibility and adds value to your business. People feel more connected and engaged when you show them what your company is up to.
Plus, they’ll likely want to attend your next event!
Connecting with a Wider Audience
In a physical event, you can interact and meet various people. With Event Filming, geographical barriers are removed, and you can connect with individuals worldwide and from different cultures.
Since the filming will be streamed on social media, many people will be watching and interacting with you.
Understanding Your Target Audience Better
When you film an event, you gain insights into who is genuinely interested in your company and services, as well as what draws your audience's attention.
Boosting Your Company’s Visibility
As people see your event, your company gains recognition. You stand out from competitors by establishing an online presence and showcasing your openness. This fosters trust among customers and attracts new prospects.
Future Use of Footage
One significant advantage of covering an event is that you not only utilize the footage in the present but also have materials for future promotions, celebrations, evaluations, and other occasions.
Tips for Planning Your Event Filming
Reserve a space at the venue for interviews and testimonials.
Hire a Corporate Video Producer with a specialized and experienced team to handle the filming.
Choose an audiovisual producer equipped with modern tools suitable for Corporate Video Production.
Invest in technology. Use social media to share the event details and stream it live.
Pay attention to sound. Quality equipment is essential to ensure the audio is clear, providing a good experience for guests.
Just as sound matters, lighting is crucial during event filming. Select the right lighting equipment for the occasion; overly colorful lights are not suitable for professional events.
Capture footage from various angles. Robotic cameras and drones are recommended for this purpose.
A few days prior to the event, introduce your company through an Institutional Video. In this presentation, you can promote your event and invite more people to attend.
After the celebration, create a video edit featuring the event's highlights.
Additional Tips for Social Media Presence During the Event
Define an official hashtag for social media. Before posting, choose a hashtag similar to your event's title. Use it consistently to promote the gathering and encourage everyone to use it.
Instagram: Adopt a humorous tone on this platform. Instagram favors a more casual style, so share engaging photos with captions that utilize your event hashtag.
LinkedIn: Since this is a professional network, use a more formal language in your posts. However, maintain your brand’s authenticity.
Facebook: Great for promoting webinars and offers, and you can create an official page for the event. Facebook effectively notifies the community about the event date.
As you can see, filming your company’s events is crucial. The advantages are numerous, and with our tips, everything will go smoothly.
Now, all that’s left is to plan and choose a video production company to assist you with the event coverage.
Film Your Event with a Video Production Company
Holding an event with the support of a specialized Event Filming Producer brings numerous benefits. They have skilled professionals equipped with the right tools for various event types.
Bendita Filmes is the most comprehensive production company in São Paulo that can assist you with professional event filming. Discover our services.
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