top of page

How to Create a TikTok Account for Your Company: A Comprehensive Guide

Ride the TikTok Wave and Take Your Business to the Next Level - Learn How to Create a Corporate Account and Make the Most of This Growing Platform's Features!

menina com óculos e roupa moderna com notebook no colo

If you're looking for an innovative way to promote your business and reach a wider audience, TikTok is a platform that deserves your attention. With its short and engaging videos, TikTok has become a powerful tool for brands and companies. In this guide, we'll show you how to create a TikTok account for your business and make the most of the features offered by this rapidly growing social media platform.

Types of TikTok Accounts

Before you begin, it's important to understand the two types of accounts that TikTok offers: Personal Accounts and Business Accounts.

Business Accounts

Business Accounts are designed for brands and companies looking to make the most of TikTok's marketing tools. They are ideal for:

  • Businesses that want to engage consumers in a fun way, creating organic content that resonates with the TikTok audience.

  • Companies seeking advanced marketing tools, such as the Business Creative Center, to develop comprehensive marketing strategies.

With a Business Account, you have access to various features, such as the web-based Business Suite, which provides analytics, workspace, and support. Additionally, you'll have exclusive access to pre-approved sounds through the Commercial Music Library. This allows you to create authentic content without the need for separate licenses.

Personal Accounts

Personal Accounts are the choice of the majority of TikTok users. They are suitable for:

  • Watching and interacting with other people's content, following users, adding hashtags to favorites, and building a community as a creator.

  • Creating your own content to entertain and engage other users.

With a Personal Account, you have access to more music and sounds, the option to make your account private, and you may qualify for monetization features through the TikTok Creator Next Program.

How to Switch to a Business Account

If your company wants to use a Business Account on TikTok, follow these simple steps:

  1. Open the TikTok app and access your profile at the bottom.

  2. Tap the menu button at the top.

  3. Select "Settings and Privacy."

  4. Choose "Manage Account."

  5. Select "Switch to Business Account" and follow the instructions to complete the process.

General Features for Both Account Types

Both Personal and Business Accounts have access to valuable features for creating and promoting quality videos on TikTok. Some of these features include:

  • TikTok LIVE: This is an incredible way to connect with the audience in real time.

  • General Analytics: Monitor the performance of your videos with insights on views, followers, and more.

  • Promotion: Use the advertising tool to reach a larger audience and drive traffic to your website.

  • Creator Portal: Discover tips and best practices for creating successful content.

  • Web Link in Profile: Personal Accounts and some Business Accounts can add a web link to their profile.

TikTok offers a variety of features that can help your business stand out on the platform and effectively reach your target audience.

In summary, TikTok is much more than just a platform for dances and viral challenges. It's a powerful tool for businesses looking to creatively and engagingly connect with their audience. By creating a Business Account on TikTok and exploring all the available features, you'll be on the right path to increasing your company's visibility and engaging the audience in a unique way.

If you need a specialized video production agency for TikTok, contact Bendita Filmes and request a quote. We'll help you create and share amazing content to boost your business's success on TikTok!


bottom of page