This guide explains how businesses can activate and use YouTube Shorts to enhance their digital marketing strategies. It offers a simple, step-by-step approach to creating, editing, and uploading Shorts to maximize engagement.
Having a YouTube channel has become essential for businesses looking to promote their work and achieve success, especially in the era of short-form videos.
YouTube Shorts is now a powerful tool in brand marketing strategies. Knowing how to use it is crucial, but because it's relatively new, many are unsure how to leverage it effectively.
That’s why we’ve prepared this guide to walk you through the steps of using YouTube Shorts on your channel. Read below to discover how to create and upload your videos to the platform.
Step-by-Step Guide to Activate YouTube Shorts
As a new feature on YouTube, Shorts are inspired by short-form videos like those on TikTok and Instagram Reels. The process of creating them is straightforward.
You only need the YouTube app on your phone to record, edit, and upload your video.
Here’s a step-by-step guide:
2. Tap on the Create a Short option and set the video duration by selecting either 15 or 60 seconds.
3. Before recording, you can choose a song from the YouTube Shorts library. Go to Add Audio to pick a sound. You can also use audio from an existing short video on YouTube by clicking Use This Sound and create your Shorts from there..
4. Once you’ve chosen the soundtrack, start recording your video. You can do this directly in the app by pressing the Capture button or tapping it once to start filming. To stop recording, either release the button or tap it again.
5. If you’re filming directly in the app, you can also shoot multiple clips. Simply press the record button, release it, and then press it again to film another part. All clips will be combined into one video.
6. If you already have a recorded video and just want to upload it, click on Upload, edit it as necessary, and send it to your channel.
7. After recording, it’s time to edit your video. You can add captions, filters, text, and other elements available in the Shorts editing tool. This is your chance to get creative, so make sure to enhance your video with details that stand out.
8. Finally, publish your Short on your YouTube channel. Tap Next, write a title, and then click Upload. After that, keep track of the views and engagement your video receives.
With this simple guide, you now know how to start using YouTube Shorts. Ready to take the next step? Check out our article on how YouTube Shorts works and the benefits it offers to your business.
If you need help from audiovisual and marketing experts, contact Bendita Filmes.
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