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Writer's pictureDjulian Dias

How to Create a YouTube Channel

Learn how to create a successful YouTube channel with this comprehensive step-by-step guide, from account setup to uploading your first video.


Man searching on YouTube using a tablet

YouTube is a globally recognized platform and one of the most accessed by Brazilians. According to data from the Brandcast event, 91% of people started using YouTube more during the pandemic.

Knowing this, creating a YouTube channel can be highly beneficial for those wanting to start content creation or those looking to promote their work and brand.

After all, the demand for video content on the platform has increased, and you stand to gain from this, especially since YouTube allows for monetizing videos.

If you're eager to start producing content but are unsure how to create a channel, stick around, because we’ll walk you through the step-by-step process.


What is a YouTube Channel?

Before diving into the tutorial, let's understand what a YouTube channel is.

A YouTube channel is a platform for content creators to post their videos, allowing them to share their work with an audience. It’s essential to have a specific niche and themes in mind before starting.

The channel has many features, making it possible to customize and configure it as desired. For those looking for professional assistance, hiring a YouTube Producer can ensure high-quality content and results.

If you're eager to learn how to do all this, keep following our content.


Step-by-Step Guide to Opening a YouTube Channel

1. Access YouTube with Your Google Account


Before creating a YouTube channel, you need to log into your Google account.

To do this, simply go to the YouTube website on your computer and click the "Sign In" button in the top right corner. Enter your personal or professional account.

If you don’t have a Google account, don’t worry. You can easily create one by following the same steps: click the "Sign In" icon, and you'll be directed to a screen to fill in the required information. Choose between creating a personal account or one for managing your business.



2. Create Your Channel on the Platform

Once logged in with your Google account, click your profile icon in the top right corner, then select "Create a Channel".

The platform will prompt you to choose a profile picture and name for your channel. If it's a personal channel, use your name. If it's for your business, use your brand name. Finally, click "Create Channel".

You can create your YouTube channel on both a computer and a mobile device. The process is the same if using a browser on your phone.

For better YouTube Productions, consider seeking support from a YouTube Marketing professional.


3. Personalize Your YouTube Channel

Now that your channel is created, it's time to customize it.

First, click your profile icon and access YouTube Studio, the platform for content creators. Then, select the Customization tab on the lower left of the screen. You’ll find sections for layout, branding, and basic information, which you can edit:

  • Layout: Here, you can add featured videos and a channel trailer. As your channel is new, you can add this later.

  • Branding: You can change your profile picture, channel cover, and video watermark. For personal channels, choose a clear headshot for easy recognition. For business channels, use your logo or an image representing your brand. A Corporate Video Producer can help ensure a professional look for your channel.

  • Basic Info: Include a channel description explaining the type of content you'll create. Add links to your social media and contact information.

After customizing your channel, you can view it to see how it looks after the edits.


How to Upload Videos to YouTube


Boy recording a video for his YouTube channel

Now that you’ve created your channel, it’s time to produce and upload your videos to YouTube.

If you’re unsure about video production and editing, we recommend hiring a YouTube video production company or reading some video production tips.

Once you’ve defined your video’s niche, written the scripts, filmed, and edited, you’re ready to upload. Here’s how:

  1. On your channel, click "Create" in the top right and select "Upload Videos".

  2. Click "Select Files" and choose the video you want to upload.

  3. Add the title (required), description, and thumbnail.

  4. In the next step, you can add interactive elements like cards.

  5. Finally, schedule the best time to publish your video, or make it public right away.

Your video will then be live on your channel!


After following this step-by-step guide on how to create a YouTube channel, you’re ready to start producing your own videos, right?


And if you need help with the production and editing process, count on Bendita Filmes to enhance your work and generate great results. Our YouTube video production services are led by industry experts, making it a smart investment.


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