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Practical Guide to YouTube Keyword Research: Achieve Better Results!

Writer's picture: Benedito MinottiBenedito Minotti

Learn how to optimize your YouTube videos with efficient keyword research and reach a larger audience.


Bloggers, making videos to post on YouTube.

Introduction

Want to increase the visibility of your YouTube videos and attract more viewers? Knowing how to conduct effective keyword research is one of the most important steps to ensure your channel's success. In this practical guide, we’ll show you how to identify the right keywords for your niche, use them strategically, and improve your results on the platform.


What Are Keywords and Why Are They So Important?

Keywords are terms or phrases people type into YouTube’s search bar when looking for content. They act as a bridge between what your audience wants to watch and what you offer on your channel.

On YouTube, keywords play a crucial role in ranking videos. Choosing the right keywords increases your chances of appearing in search results and related video suggestions, meaning more views, subscribers, and engagement for your channel!


How to Conduct Effective Keyword Research on YouTube

Now that you understand the importance of keywords, let’s dive into the steps to find the most relevant terms for your content:

Person searching on the internet.

Explore YouTube’s Auto-Suggestions

A simple yet effective way to discover keywords is by using YouTube’s auto-suggestions. Start typing a topic related to your video in the search bar, and the platform will show popular terms others are searching for.

For example, if you have a cooking channel and type “how to make a cake,” the suggestions might include:

  • How to make a simple cake

  • How to make a chocolate cake

  • How to make a fluffy cake

These suggestions are based on real searches, which means there’s an interested audience for these topics.


Use Specialized Tools

Several tools can help you identify relevant keywords for your niche. Here are some of the best options:

  • Google Trends: Filters results specifically for YouTube and shows term popularity over time, making it great for spotting trends and seasonal topics.

  • TubeBuddy: A browser extension that provides tag suggestions, keyword insights, and competition analysis.

  • Ubersuggest: Created by Neil Patel, it displays search volume, keyword difficulty, and related ideas.

  • VidIQ: Similar to TubeBuddy, offering insights on tags, titles, and competitor strategies.


Analyze Competitors

A powerful strategy is studying successful channels in your niche. Observe the titles, descriptions, and tags they use. Ask yourself:

  • Which keywords do they use frequently?

  • Which titles are the most attractive and have the most views?

  • What can you learn and adapt to your content?


Where to Use Keywords in Your Videos

It’s not enough to find the right keywords; you must strategically place them. Here’s where they should go:

  • Video Title: The title should be clear, engaging, and include the main keyword. For example:

    • Wrong: “Tips for Losing Weight”

    • Right: “How to Lose Weight Quickly and Safely”

  • Video Description: Use the description to contextualize your content and include variations of your main keywords. Make the first few lines catchy since they appear in search results.

  • Tags: Tags help YouTube’s algorithm understand your video’s topic. Use relevant tags, but avoid overloading with unrelated terms.

  • File Name: Before uploading your video, rename the file with the main keyword (e.g., how-to-lose-weight.mp4).

  • Captions and Transcriptions: Adding captions improves SEO and enhances the viewing experience. Ensure the captions naturally include your keywords.


How to Measure the Results of Your Strategy

After implementing these techniques, track your video performance using YouTube Analytics. Focus on these metrics:

  • Watch Time: The longer viewers stay on your video, the better it will rank.

  • Click-Through Rate (CTR): The ratio of views to clicks shows how compelling your title and thumbnail are.

  • Engagement: Likes, comments, and shares indicate how relevant your content is to your audience.

If something isn’t working, adjust your strategy. Keyword research is an ongoing process!

If you need help from audiovisual and marketing experts, contact Bendita Filmes.



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