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5 Common Mistakes in Corporate Video Production and How to Avoid Them

Writer's picture: Norberto SilvestreNorberto Silvestre

Avoiding common mistakes in corporate video production ensures that your message is clear, engaging, and reaches the right audience.

Ilustración referente a errores de producción de videos

Introduction

When it comes to corporate video production, first impressions are crucial. A well-produced video can effectively convey your brand's message, while a poorly made one can damage your company's image. However, many professionals make avoidable mistakes that compromise the quality of their videos. In this article, we'll explore five common mistakes in corporate video production and how to avoid them, ensuring your videos are always top-notch.


Mistake 1: Lack of Proper Planning

One of the biggest mistakes a company can make is starting a video project without proper planning. Without a clear script and defined objectives, the production can become disorganized, and the final result may fall short of expectations.

How to Avoid It

Planning is key. Before you start filming, dedicate time to developing a detailed script. Clearly define the purpose of the video: Do you want to educate, entertain, or sell? Identify your target audience and tailor your message to their needs. Additionally, create a production schedule that includes all phases, from pre-production to final editing. For more insights on creating effective corporate videos, refer to 10 Tips for Producing an Amazing Video for Your Company.


Mistake 2: Overlooking Audio Quality

Audio quality is often underestimated but plays a significant role in how a video is perceived. Poor audio can distract viewers and hinder the message you're trying to deliver.

How to Avoid It

Invest in quality audio equipment. External microphones are an excellent choice to ensure clear and sharp sound. During recording, choose quiet locations and minimize background noise. Also, always run audio tests before filming to ensure everything is functioning correctly. For tips on creating engaging videos, consider 7 Tips for Creating an Institutional Video.


Mistake 3: Not Considering Video Length

With audience attention spans decreasing, video length is a critical factor. A video that's too long can lose viewers' interest, while one that's too short might not provide enough information.

How to Avoid It

Keep your videos concise. A general rule is to adjust the length based on the platform where it will be published. For corporate videos, aim for a duration of 2 to 3 minutes. If you need more time, break the content into smaller parts or consider creating a video series. Remember, every second counts—be direct and engaging. For strategies on producing long-lasting videos, see 5 Infallible Strategies for Producing Long-lasting Evergreen Videos.


Mistake 4: Neglecting the Importance of Editing

Editing is a vital step in the video production process, yet many companies overlook its significance. Good editing can turn an average video into something professional and captivating.

How to Avoid It

Dedicate time to editing. Learn how to use editing software effectively or hire a professional. Pay attention to the flow of the video, transitions between scenes, and the use of graphics and subtitles. Editing can make the difference between a video that's simply viewed and one that's widely shared. For more on creating engaging videos, refer to 8 Tips for Creating Engaging Videos for Your Company. For more complex projects, consider incorporating animated videos and VFX to elevate your message. Check out solutions for live streaming as an effective way to engage your audience.


Mistake 5: Not Properly Promoting the Video

After production, many companies fail to promote their videos adequately. Even the best video won't have much impact if no one sees it.

How to Avoid It

Invest in promotion strategies. Use your social media channels, send newsletters, and leverage SEO techniques to ensure your video reaches the desired audience. Additionally, consider investing in paid ads to promote your video on social platforms. The more people watch, the greater your return on investment. For tips on using videos to present creative portfolios, see How to Use Videos to Present Creative Portfolios.


Conclusion

Producing high-quality corporate videos is challenging, but avoiding these five mistakes can help ensure your projects are impactful and effective. With proper planning, attention to audio quality, consideration of video length, a focus on editing, and strategic promotion, you'll be well on your way to creating videos that truly resonate with your audience.


If you need help from audiovisual and marketing experts, contact Bendita Filmes.

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