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7 Tips for Creating an Institutional Video

Writer's picture: Djulian DiasDjulian Dias

This article provides essential tips for creating an impactful and professional institutional video for businesses

Camera filming in an open space for institutional video production

Creating an institutional video is much more than just presenting the company and its employees. It's about exploring the essence of your brand and making your video memorable in the minds of people, thereby strengthening your business image. But how do you create an institutional video?

There are several essential steps for the production of your project, and under no circumstances should you ignore them.

If you want to know what these steps are, stay here. We've gathered valuable tips that will help you in the production of your corporate video and a list of what not to do. Check it out!


Tips for Creating an Institutional Video

1. Seek References

Before deciding on the style of your institutional video, look for inspirations online. This will help you think about a strategy and define what you like the most. Whether it's a fast-paced or slow style, more humorous or serious.

Perhaps some successful brand videos can give you a good idea. You can even mix different references to create something unique and different.

Having a starting point is also helpful for the video producer to understand what you want. So, show your production team your references, and together you can decide what to do.


2. Have Established Goals

After seeking references, start planning your project.

Here comes a very important decision—defining the main objective of the institutional video.

In this case, think of something more specific, beyond just promoting the company. Something you want to emphasize. You might opt to showcase your business's unique selling points, exploring a theme that highlights the real value of the brand so that people connect and empathize with it.

Setting a specific goal is essential before starting the production process. So, think carefully.


3. Create with a Target Audience in Mind

The next step after establishing goals is defining the audience for your institutional video.

For example, if the goal is to convey a message of environmental awareness and sustainability initiatives, you should focus on the general public. The audience is broader, so use more accessible and understandable language.

This doesn't mean that the content won't attract other people interested in your business, but it's important to specify to achieve qualified leads in the future.

Additionally, thinking about a persona increases the chances of them identifying with your content. When specified, the language is tailored to this audience, as are the tone and voice of the brand. This creates an immediate connection.

By identifying your target audience, you also avoid shooting aimlessly without knowing what to produce.


4. Create an Amazing Script

The script-writing stage is time-consuming and requires some effort. But don't worry! With the help of a professional, it becomes easier to develop it.

There's a lot to think about and plan—filming, narration, soundtrack, setting, animations, if desired.

It's essential to create this material because unforeseen events can occur. Imagine planning to narrate your company's story, but it doesn't turn out as expected? The tone of voice and diction might not be well-articulated or aligned with the video content.

In such cases, you can improve your speaking skills or hire a narrator. So, test the possibilities.

Everything should go into the script. Imagine if companies skipped this part; we might not have the successful cases we see on YouTube today.


5. Ensure Good Lighting

Many videos aren't made with just natural daylight; you need lighting equipment to enhance the quality.

If you don't have powerful lights, try recording in the morning in open spaces or turn on all the lights.

Good lighting conveys credibility and professionalism in audiovisual production and ensures that your video’s message is effectively communicated. This provides a good visual experience for the viewer.


6. Use the Magic of Storytelling

A good story captivates, so why not tell yours?

Using storytelling in your corporate video will engage the audience much more with your brand.

You don't have to appear and speak if you don't want to. Just use your imagination and creativity. Even videos without narration can be very successful. Explore the possibilities.


7. Invest in Top-notch Production

To create an institutional video that delivers results, you need to invest heavily in top-quality production.

So, if you want quality for your company, forget about homemade videos or using stock footage.

Go for original content, exploring your company's spaces or showcasing employees and their services, making the audiovisual material richer and more personal.

If necessary, hire a video production company to help with everything from scripts to project editing. By hiring professionals, you'll get quality. They use top-notch audiovisual equipment and specialize in institutional videos.


What Not to Do When Producing an Institutional Video

We've provided tips to help in the production of your project. These are paths to creating quality material that will bring results. But it's common to make some mistakes. So, we made this list for you to check out now.

  • Try not to make your video too long; it can become monotonous and tiring.

  • Don’t handle everything alone. Seek professionals who can translate your intentions and help cut out script flaws.

  • Avoid using trendy music—it can overshadow the content.

  • Be mindful of the setting. Showing a disorganized or dirty environment gives the impression of carelessness by the company.

Now that you know some tips for creating an institutional video and avoiding mistakes, you can start your project without worries.


Following everything you've read here, I'm sure your video will be a success. If you need help from audiovisual and marketing experts, contact Bendita Filmes.





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