This article provides a comprehensive guide on creating successful videos, from planning and production to promotion, ensuring high-quality content for digital platforms.
Entering the world of the internet and wanting to produce content means knowing how to create a highly successful video.
After all, videos have gained more prominence on social networks, and people have started consuming more of them. A prime example is Instagram, which adopted the popular reels feature.
Other platforms like TikTok, Kwai, and YouTube are also excellent choices for creators to promote their videos, gain recognition, and potentially earn up to $50,000 a month just through YouTube Shorts.
With this in mind, it's time to learn how to create a quality video and succeed on digital platforms using the right strategies.
To help you, we'll explain the step-by-step process below.
How to Start Producing a Video
Creating video content involves three fundamental stages: pre-production, production, and post-production.
Before starting, you also need to consider the tools that will be used for recording and editing. Later, you'll learn which ones to invest in.
For now, let's focus on planning the video, which we'll explain in the pre-production section below.
Step-by-Step Guide to Creating a Video
Pre-Production
Pre-production is the planning phase where you'll define the objective, who will be in the video, the recording location, and the script.
1. Think About the Objective
First of all, think about the objective of the video. What do you intend to achieve?
For example: gain more followers, present a product, generate brand recognition for your company, or increase sales? Reflect on your real intention.
Also, plan the format of the video. Will it be a tutorial? An instructional video? A corporate video?
What makes the most sense if you want to teach "how to use LinkedIn?" If you thought of a tutorial video, that's right. In it, you'll be teaching something in practice, right?
2. Define the Target Audience
Next, define who the video is intended for. It's important to think about the real problems and needs of the target audience to ensure the content reaches the right people.
3. Choose a Topic for the Video
At this point, you'll start writing the script for the video.
A script has a beginning, middle, and end.
Therefore, describe everything that will happen during the recording, from dialogues to images. At this stage, it's also important to think about costumes and objectives for setting up the scene.
4. Where Will the Video Be Recorded?
Choose a quiet place with minimal noise to ensure high audio quality. Often, people may stop watching if they can't hear you well.
If this happens, you risk losing that viewer for future videos.
Regarding the setting, choose an environment that doesn't distract viewers too much and prefer places with neutral-colored walls.
Avoid recording where there's a lot of foot traffic or where doors, windows, and clutter are in the background.
5. Take Care of the Lighting
Use natural daylight to enhance the video quality. However, invest in lighting equipment as there's a risk of the image not being clear enough, especially if recording at night.
A tip is to use an accessory with LED lights to provide illumination and avoid shadows on the person's face.
Production
With everything planned, it's time to move on to the next step. In production, you'll bring your pre-production project to life.
For this, you need to have all your equipment ready for the show.
If you don't have a professional camera, you can start by using a smartphone to record your videos. A good camera is a great start.
Which Camera to Choose?
To choose the ideal camera style, you need to consider the type of video you want to produce.
If it's a more elaborate production involving many action scenes, it's recommended to look for a more professional model.
Here are some equipment options to consider:
Mobile Phone Camera
Let's start with the most well-known and something you likely have on hand.
Yes, it's possible to record successful videos with just a smartphone camera. If you can invest, we recommend an iPhone or Galaxy S7, which have high-quality cameras.
With the help of a tripod to support your phone, the video will look more professional, without shaky images that could detract from the viewer's experience.
This is the best option for those seeking higher quality images and videos. It comes at a high cost but is worth it if you want extraordinary production.
It allows for lens changes when needed and controls manual functions like exposure and speed.
Compact Camera
If you're looking for something more affordable and practical, you can opt for a compact camera. It's easy to handle and can be carried anywhere.
It's a great option for those starting to produce videos.
Camcorders
This is a small and easy-to-use camera.
It has various functions like audio control, movable viewfinder, focus, and zoom. It's highly recommended for longer audiovisual productions.
Pay Attention to the Audio
Audio is the most important aspect when recording your video. After all, what's the point of a high-definition image if your audience can't understand what you're saying?
Therefore, choosing a quiet location can help improve sound quality, along with investing in a good microphone.
You can find some at very affordable prices.
Post-Production
In post-production, editing and final adjustments are made to complete the video production. For this, you'll need some tools.
Video Editing Tools
Windows Live Movie Maker
This is a free Windows tool highly recommended for beginners. It's very easy to use, allowing you to edit videos and photo sequences.
So, if you're not yet skilled at editing, you can start with Movie Maker.
iMovie
It has similar functions to Movie Maker but is an editing program for Mac.
iMovie comes with various resources and ready-made templates. If you have a Mac OS, you can start here.
Beecut
This tool has several functionalities like color adjustments, cuts, visual effects, texts, zoom, and special audio effects, giving a more professional touch to your videos.
Beecut offers both premium and free versions that you can download to your computer.
This is a paid tool and one of the most famous provided by Adobe, but it requires a higher level of editing knowledge.
If you're not yet skilled at editing, you can start with Movie Maker.
Time to Promote Your Videos!
Once everything is finalized, it's time to show the world the content you've worked hard to produce.
Promote it on YouTube and social networks like Instagram and Facebook. But remember to create a strategy with separate content for each platform, as the video formats and durations differ between them.
Finally, don't forget to choose an attention-grabbing title and a good description for the video with keywords.
YouTube, like Google, has search engines called SEO that deliver your content to people. If you know how to use these techniques properly, the audience will find your video more easily.
Ready to produce a successful video and stay ahead of the competition? Leave a comment below.
If you need help from audiovisual and marketing experts, contact Bendita Filmes.
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