New ANCINE Rules Boost Brazilian Film Screen Time

The Brazilian audiovisual landscape is in constant motion, and recent regulatory updates from ANCINE signal a path of incentive and optimization for film and series production and exhibition. The National Cinema Agency has recently published Normative Instruction 175, bringing important news for the Screen Quota, and has also released new criteria for prioritizing audiovisual project analysis.

Foto de Tima Miroshnichenko no Pexels

New Screen Quota Rules: Incentivizing Prime Time Slots

Normative Instruction 175, issued by ANCINE, modifies the existing 2024 regulations and introduces a model of cumulative incentives for the exhibition of Brazilian feature films. The primary objective is to address the disconnect between the number of screening slots for national films and the actual audience reached, which, according to 2023 data, represented 7.5% of screenings but only 3.3% of the audience. With the previous regulation in effect for 2024 and 2025, screen share increased to 15.7%, but audience share remained around 10%.

How Do the New Incentives Work?

The new regulation provides score increases for fulfilling exhibition obligations. Brazilian feature films scheduled from 5 PM onwards, on any day of the week, receive a bonus of 0.10 points. If the film continues to be shown at the same time slot between the second and fourth exhibition weeks in a cinema complex, an additional increment of 0.025 points is applied. This measure aims to encourage national films to occupy time slots with higher audience potential, aligning supply with public demand and strengthening the presence of Brazilian cinema in theaters.

Prioritization in Analysis and Resource Release: Agility and Strategy

Parallel to the changes in the Screen Quota, ANCINE has also updated the criteria for prioritizing the analysis of audiovisual projects, established by Ordinance No. 674-E. The goal is to optimize the workflow for fundraising and resource release applications, especially in a dynamic and competitive environment.

Projects with Strategic Focus Highlighted

In practice, projects that will receive priority in analysis are those with greater urgency and potential impact. This includes:

Projects with agreed-upon fundraising: Those that already have sponsorship or investment declarations or contracts, particularly those linked to fiscal incentive mechanisms managed by ANCINE.

Imminent deadlines: Projects with approaching filming or release dates, requiring swift approval.

Risk of resource loss: Situations where there is a risk of losing funding if the analysis is prolonged.

Expedited review also extends to projects selected under the Audiovisual Sector Fund (FSA) from the moment the final result of the public call is known by the Collegiate Directorate, continuing until its publication in the Official Gazette of the Union (DOU). For resource release, the regulation foresees immediate disbursement originating from fiscal incentive mechanisms. This agility is crucial for producers to execute their projects within the planned schedule, especially with the current year in progress.

Training and New Technologies: Preparing the Market for the Future

While regulations adjust, the market is also moving on other fronts. Spcine, a public film and audiovisual company in São Paulo, reinforces its commitment to democratizing knowledge by offering free training focused on games and new audiovisual technologies throughout May. Initiatives like the masterclass "Between Games and Images: Fundamentals of Interactive Audiovisual," with Sérgio Nesteriuk, demonstrate the importance of exploring hybrid languages and the potential of interaction in the contemporary audiovisual field. The discussion on artificial intelligence and hybrid authorship, present in these training sessions, points towards a future where the lines between the real and the digital become increasingly blurred.

The Challenge of Streaming Regulation

In a landscape of diversifying platforms and consumption models, streaming regulation remains a point of concern. The industry expresses worry about the federal government's potential omission in discussions, which could delay legislative advancements. Strima, representing several important platforms, has sought a proactive stance. The ongoing legislative discussion, among Bills 8889 and 2331, aims to find a balance that considers the particularities of the Brazilian market while also keeping pace with global trends in regulating on-demand audiovisual content services.

Staying updated with ANCINE's regulations and industry discussions is fundamental to navigating this constantly transforming Brazilian audiovisual market, ensuring that funding and regulation serve as true engines for the creation and dissemination of quality content.

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