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The Unquestionable Power of Video Marketing: 30 Statistics and Trends in 2024

Uncover the Unquestionable Power of Video Marketing in 2024: Impactful Statistics and Essential Strategies for Digital Success.


Marketing Team Conducting a Video Marketing Briefing

Video consumption has solidified itself as the preferred choice for content consumption in today's world. In 2020, 96% of consumers increased their online video consumption, with 9 out of 10 viewers expressing a desire for more videos from brands and businesses.


Currently, an average person is estimated to spend 100 minutes per day watching online videos. In light of this scenario, video content has become an indispensable part of any business's marketing strategy.


To make the most of this trend, we have compiled an updated list of video marketing statistics and trends for 2024.


Por que o Vídeo é Fundamental na Estratégia de Marketing?


  1. Online Dominance: By 2022, online videos will account for over 82% of all consumer internet traffic, marking a 15-fold increase from 2017 (Cisco). In January 2018, 85% of all internet users in the United States were monthly viewers of online video content on any of their devices (Statista, 2018).

  2. Wide Acceptance: Until 2020, 83.3% of internet users in the US accessed digital video content (Statista).

  3. Weekly Engagement: 78% of people watch online videos every week, with 55% watching every day. Additionally, 54% of consumers wish to see more video content this year (Social Media Week).

  4. Influence on Purchase Decisions: 72% of customers prefer learning about a product or service through video, and 84% claim to have been convinced to make a purchase after watching a brand's video (Optinmonster).

  5. Message Retention: Viewers retain 95% of a message when they watch it in a video, compared to only 10% when reading the same content in text format (Insivia).

  6. Business Growth: Companies using video experience a 49% faster revenue growth compared to those that do not use video (WordStream).

  7. Executive Preference: 59% of executives would choose videos if both formats, text and video, were available on the same topic. Additionally, 92% of mobile video consumers share videos with others, and social videos receive 12 times more shares than text and images combined. (Small Biz Trends, 2016 - atualizado em 2022).

  8. Satisfaction and Retention: 87% of video marketing professionals are satisfied with the ROI of their video marketing efforts on social media, and 93% of marketers who use video consider it an important part of their strategy (HubSpot).

  9. Page Impact: 83% of video marketing professionals claim that video has increased the average time visitors spend on their pages (Wyzowl).

  10. Lead Generation: Video marketing professionals generate 66% more qualified leads per year (Optinmonster, 2019).

  11. High Conversion Rate: Including a video on your landing page can boost your conversion rate by up to 80% (WordStream).



Video Consumption Statistics and Usage Trends


  1. Volume of Content: More video content is uploaded in 30 days than all major US television networks have created in the past 30 years (WordStream).

  2. Global Video Traffic: By 2022, 82% of global internet traffic will come from streaming videos and downloads (Cisco).

  3. Online Activity: One-third of all online activity is dedicated to watching videos (WordStream).

  4. Internet Audience: 85% of the internet audience in the US watches videos online (Statista).

  5. User Engagement: Users spend 88% more time browsing on websites that have videos(Social Media Week).

  6. Weekly Consumption: People watch an average of 16 hours of video per week (Wyzowl).

  7. Internet Preference: Six out of ten people prefer watching online video content compared to television (Think with Google).

  8. Daily Time: An average person will spend 100 minutes per day watching online videos in 2022 (Zenith Media).

  9. Mobile Consumption: More than 75% of all videos are played on mobile devices (eMarketer).

  10. Viewing Preference: 75% of viewers prefer watching videos horizontally, while 25% prefer vertical viewing (Social Media Week).

  11. Business Video Viewing: 87% of business-related videos are still viewed on a desktop (VidYard).

  12. Video Duration and Engagement: Videos up to 2 minutes long receive the most engagement, with a significant drop after 2 minutes. However, if a long video keeps attention past 6 minutes, there is hardly any decline in engagement (Wistia).

  13. Interactive Video Completion Rate: The completion rate of interactive videos is 90% (Social Media Week).

  14. Personalization and Retention: Personalized videos are 35% more likely to retain viewers compared to non-personalized videos (HubSpot).

  15. Skipped Ads: 65% of viewers skip online video ads (CNBC, 2017).

  16. Retention Rate: Videos less than 90 seconds long have a 50% retention rate (HubSpot).

  17. Viewing Time: In the US, the most popular time for online video viewing is Wednesday between 7 AM-11 AM PST (HubSpot).

  18. Global Video Duration: Globally, half of all videos produced last year (56%) were less than 2 minutes long (HubSpot).

  19. Top Videos Retention: Only the top 5% of videos retain 77% of viewers on average till the last second (HubSpot).


Based on these statistics and trends, it is evident that video marketing remains an essential tool for promoting brands and businesses. Not only does it enhance engagement and retention, but it also plays a crucial role in the purchasing decisions of the modern consumer. By strategically incorporating videos into your marketing approach, you will be at the forefront of an ever-evolving digital era.


So, don't miss out on the opportunities that video marketing offers. Request a quote today and streamline the video creation process with a specialized video production company. Share your message engagingly and capture the attention of your target audience in an increasingly visual and dynamic world. The power of video marketing is within your reach - make good use of it!

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