This article provides a comprehensive guide to creating an institutional video script, offering valuable tips and highlighting common mistakes to avoid.
Knowing how to create a great script for your institutional video is crucial to make it more engaging for your audience.
To achieve good results, you need proper planning and a dose of creativity to capture your audience’s attention from the very beginning.
While this task may seem challenging and even overwhelming, it’s not impossible. Want to learn how to write an amazing script for your corporate video?
Check out this post to get valuable tips on how to create your script and learn what mistakes to avoid!
What is a Script?
A script for an institutional video is a written document that serves as a guide for audiovisual production. This document contains all the details of the scenes, such as the participants' dialogues and actions.
A well-written script also includes:
Images that will be used to showcase the company's structure
Information on whether actors will appear
Tone and style of language
Scene transitions
Music and sound effects
Scenery details
Animations and subtitles
Camera movements and angles
Think of any video, movie, series, or documentary—they all require a script. Without one, the production could turn into chaos, like baking a cake without following a recipe.
How to Create a Script for an Institutional Video
Start with a Brief
The brief is where you gather as many ideas and relevant details as possible for the script. Here, you’ll decide on the style of the video, the type of narration, sound effects, soundtrack, target audience, how and where it will be shot, and where it will be distributed.
Have Clear Objectives and Think About Your Audience
Define the key objectives you want to achieve and focus on the most essential information that should be conveyed in the video. Consider your target audience and tailor your message to their needs and preferences. Each audience requires a specific tone that resonates with them.
For example, if your audience is mostly young, use a more casual and engaging tone to connect with them. Also, identify the problems your persona faces and present solutions to their pain points.
Write a Rough Draft
This is the stage where you write the first draft without worrying about perfection. Get all your ideas down on paper, and later, refine them into a cohesive script. Don’t be afraid to start—just let the ideas flow.
Be Creative
An institutional video doesn’t have to be formal and rigid. Creativity is key in both the dialogues and scenes. Think about what will set your video apart from the competition.
Capturing your audience’s attention in the first few seconds is critical. That’s the moment when people decide whether they will watch the whole video or not. Engage them immediately by delivering valuable content right away, instead of delaying it until the end.
Include a CTA (Call to Action)
Your script should include a CTA—an invitation for the audience to take action. Whether it’s contacting you, watching another video, or purchasing a product on sale, the CTA is crucial in guiding your audience toward the next step.
Use Music and Letterings
Letterings are textual elements used as captions in audiovisual content. More than just subtitles, they highlight specific phrases or words to enhance the video and can be especially useful in explanations.
Music also plays a vital role, filling any gaps and helping to tell the story. Don’t forget to include these elements in your script.
Use the Column Format for Your Script
For institutional videos, the column format is widely used. This traditional format is suitable for both beginners and experienced professionals. The script is organized in a table with columns for scene numbers, images, and audio.
Revise the Script
After completing your script, take time to review it. Reading it slowly and out loud can help you catch errors and identify areas for improvement. It also helps to gauge the pacing, ensuring the video flows naturally and keeps the audience engaged.
Mistakes to Avoid When Writing a Script for an Institutional Video
Now that you know how to create an institutional video script, it’s essential to avoid some common pitfalls.
Including too much text: Keep your script balanced with audiovisual elements. Avoid long narrations that might make the video boring.
Adding too much information: Overloading the script with information can extend the video’s duration and affect the budget. Always consult with the production company to ensure everything fits within the project's scope.
Skipping revisions: Revisions are crucial to ensure the script aligns with your vision. A well-reviewed script will streamline the production and post-production phases.
Start Writing Your Script Today
Now that you understand how to create an institutional video script, you can start writing yours. Remember to plan carefully and always consider your target audience to create compelling content that drives results.
If you’re looking for expert help with video production and scriptwriting, reach out to Bendita Filmes!
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