This article provides a step-by-step guide to creating effective videos for communicating new corporate policies, focusing on clarity, engagement, and accessibility.

Introduction
Explaining new corporate policies can be challenging. However, videos can make this task more effective and engaging. Explainer videos provide clarity, accessibility, and the ability to be revisited as needed. This article explores how to create effective videos to communicate new corporate policies, highlighting best practices and techniques to ensure your message is understood and embraced by all employees.
Why Use Videos to Explain Corporate Policies?
Better Understanding and Retention of Information
Using videos allows employees to see and hear the information, facilitating better understanding and retention. Studies show that people retain 95% of a message when they watch it in a video, compared to just 10% when reading text. Learn more about the effectiveness of videos here.
Accessibility and Convenience
Videos can be watched anytime, anywhere, offering flexibility for employees. They can also be paused and revisited, ensuring everyone fully understands the new policy. Discover how to create accessible and engaging videos in this article.
Engagement and Connection
Videos are more dynamic and engaging than written documents. They can include visual and auditory elements that help capture attention and make the message more impactful. Learn best practices for creating engaging videos here.
Planning Your Video
Identify Your Target Audience
Before creating your video, it’s essential to understand who your viewers are. Consider their knowledge level on the subject, learning preferences, and potential barriers. Find more details on defining your target audience here.
Define Clear Objectives
Set clear goals for your video. These may include explaining a new policy, demonstrating specific procedures, or promoting compliance with new rules. Learn how to set clear and measurable objectives here.
Create a Detailed Script
A strong script is the foundation of an effective video. Write a clear and concise script, avoiding jargon and complex language. Ensure the core message is delivered clearly and directly. Explore tips for crafting an effective script here.
Producing Your Video
Choose the Right Format
There are several video formats you can use to explain new corporate policies. Some effective options include:
Animated Videos: Ideal for simplifying complex concepts. Learn more about animated videos here.
Interviews and Testimonials: Allow company leaders to explain policies in their own words.
Demonstrations: Useful for step-by-step procedures.
Use Visual and Auditory Elements
Incorporate visuals such as graphics, animations, and explanatory text to reinforce your message. Add clear and professional narration to guide viewers through the content. Find tips on using visual elements effectively here.
Maintain Production Quality
The quality of your video reflects the seriousness of your message. Invest in good lighting, clear audio, and careful editing to ensure the video is professional and easy to watch. Get high-quality production tips here.
Tips for an Effective Video
Be Clear and Concise
Avoid unnecessary information and focus on the key points of the policy. A straightforward video is easier to understand and remember. Learn more about clarity and conciseness here.
Use Real-Life Examples and Scenarios
Including practical examples and real-world scenarios helps employees understand how the new policy applies to their daily work, making the information more relevant and memorable. See examples of real-life scenarios here.
Add Subtitles
Subtitles are essential for making the video accessible, especially for employees with hearing impairments or those who prefer reading. Learn more about the importance of subtitles here.
Include Calls to Action
Encourage employees to take action at the end of the video. This might include reading additional documents, attending training sessions, or asking questions about the new policy. Find tips on creating effective calls to action here.
Distribution and Evaluation
Share Through Internal Channels
Distribute the video via internal company channels such as intranet, corporate emails, and communication platforms. Ensure all employees have access to it. Learn more about video distribution here.
Collect Feedback
Gather employee feedback to evaluate the video’s effectiveness. Use this feedback to make adjustments and improve future videos. Get tips on collecting and using feedback here.
Monitor Engagement
Track metrics like views, watch time, and interactions to understand the video’s impact. These insights can help refine your communication strategies. Discover how to monitor engagement here.
Conclusion
Creating videos to explain new corporate policies is a powerful way to ensure your message is understood and remembered. By following the best practices outlined in this article, you can produce effective videos that engage and educate your employees.
If you need help from audiovisual and marketing experts, contact Bendita Filmes.
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